By Valerie Mya
Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% of Instagram active users say they follow brands on the platform.
Financial institutions cannot afford to make compromises when it comes to customer experience and satisfaction levels. They need to earn and keep the trust customers place in their brand and services. This is where media monitoring comes in pretty handy.
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Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% of Instagram active users say they follow brands on the platform. Social media has become a double-edged sword. For brands, it’s a premium channel to reach out and share valuable information. On the other hand, it opens a new public complaints channel.
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