By Viktoria Pabst
10 hours ago
Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% of Instagram active users say they follow brands on the platform.
Social media has become a double-edged sword.For brands, it’s a premium channel to reach out and share valuable information. On the other hand, it opens a new public complaints channel. Eventually, this means that your institution needs to be aware of all key conversations, be available to answer customers and stay connected round-the-clock, no matter what.
Financial institutions cannot afford to make compromises when it comes to customer experience and satisfaction levels. They need to earn and keep the trust customers place in their brand and services. This is where media monitoring comes in pretty handy.
Share this article
We’ve created alerts on 10 of the biggest banks in the world and put together a live dashboard to track their online performance.
Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% of Instagram active users say they follow brands on the platform. Social media has become a double-edged sword. For brands, it’s a premium channel to reach out and share valuable information. On the other hand, it opens a new public complaints channel.
Eventually, this means that your institution needs to be aware of all key conversations, be available to answer customers and stay connected round-the-clock, no matter what.
Financial institutions cannot afford to make compromises when it comes to customer experience and satisfaction levels. They need to earn and keep the trust customers place in their brand and services. This is where media monitoring comes in pretty handy.
- Phase One is Study, where we engage with the client, determine what areas we are going to look at, and do a deep dive into the business.
- Phase Two is Planning, again this is an iterative process, where we are fully engaged with the client. Based on the understanding gained in Phase One, our team will prepare a plan of action.
- Phase Four is Looking, where, with the client, we first measure the results against the Plan to evaluate our level of tactical success, and then examine the business metrics to determine the strategic impact of the project.
Eventually, this means that your institution needs to be aware of all key conversations, be available to answer customers and stay connected round-the-clock, no matter what.
Financial institutions cannot afford to make compromises when it comes to customer experience and satisfaction levels. They need to earn and keep the trust customers place in their brand and services. This is where media monitoring comes in pretty handy.
In a country where men-only jobs proliferate, and hiring managers often probe female applicants about their dating life and maternal plans, it’s easy to forget that China is home to some of the highest net-worth female individuals in the world, the majority of whom achieved such status through their business success.
Social media has become a double-edged sword.For brands, it’s a premium channel to reach out and share valuable information. On the other hand, it opens a new public complaints channel. Eventually, this means that your institution needs to be aware of all key conversations, be available to answer customers and stay connected round-the-clock, no matter what.
Financial institutions cannot afford to make compromises when it comes to customer experience and satisfaction levels. They need to earn and keep the trust customers place in their brand and services. This is where media monitoring comes in pretty handy.
